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Final candidate guide to COVID-19 vaccination requirement.While percentages can be compared, the real-world impacts they have are rarely so cut and dry.University of Washington Human Resources University of Washington Human Resources Home Instead, I hope this information simply provides a more accurate representation of what developers and publishers experience when selling games across multiple platforms in a complex industry.
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A number of factors contribute to the revenue share structures we have today, including the unique aspects of each individual gaming platform across console, PC and mobile.”To be clear, none of this is meant to assuage judgment of Valve for taking 30% or praise Epic for taking far less. “We are continually evaluating the industry landscape to ensure we remain fair and competitive in our approach to offering developers a revenue share on par with what they come to expect. While Sony and Nintendo didn’t respond before publish, a Microsoft Spokesperson sent the following statement: IGN reached out to Nintendo, Sony, and Microsoft to confirm the numbers we had found and inquire as to whether any non-standard deals were made for major publishers, similar to Valve’s reduced cut after certain sales thresholds. Flip through the gallery below for a condensed version of the info in this article: One source said their takeaway from a physical retailer at the end of the day is often between just 10-15%. There are also engine licensing fees to consider (games that use Unreal have its 5% fee waived if they are sold on the Epic Store), taxes, and other costs not factored into what many people assume the actual creator of a game earns. Another source also stressed that just because a retailer takes 30% doesn’t mean the developer of the game actually gets the other 70%, saying publishers often earn between 30-70% of a sale themselves depending on the deal that has been struck. Meanwhile, GOG.com also takes a 30% cut, but requires publishers to invoice the site manually for the sales made to actually receive payment, something one source explained was a more time-consuming process than Valve’s regular automatic payouts.
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One source explained that although Steam only takes 30%, other fees and deductions mean they are usually collecting closer to 65% on their end, while they say console sales return much closer to the full 70% but are stingier with refunds and the like. “Not all 30% cuts are created equal either, I’m told. Meanwhile, Humble Bundles outside of the store let the buyer set what cuts go to the publisher, Humble, and charity entirely manually. Epic’s 12% cut is actually the major exception to this rule, while Valve’s cut gets lowers as a game passes certain sales thresholds and itch.io lets publishers themselves pick the cut it takes.Īnother exception is the Humble Store (which is owned by IGN’s parent company, Ziff Davis, but does not influence coverage in any way, full disclosure at the bottom of the page), which takes a 25% cut but only keeps 15% of that for itself, letting the buyer choose whether the other 10% goes to charity or back to them as store credit. Here's an easy-to-read infographic breaking down how much the biggest game retailers take from the sale price of a video game, and keep reading below to find out why it’s not quite as straightforward as these simple percentages: As you can see above, a game retailer taking a 30% cut is fairly common - that means if you buy a game for $60, the retailer generally gets $18 of it. In fact, it's pretty much the industry standard. While many of these sources prefer to remain anonymous, they paint a picture that could be surprising to some players, one where Valve’s now infamous 30% cut isn’t actually out of the norm. We reached out to nearly half a dozen sources within the games industry (as well as the game retailers directly) in order to get the actual numbers on what cuts most major retailers take. Since then, the cuts game retailers take and the effect it has on both players and developers alike have been a hot topic - and, as it often goes with the internet, a lot of misinformation can get mixed into those conversations.
Last year the Epic Games Store swooped in and started hoovering up game exclusives like they were Pokemon cards, offering PC publishers an alternative to Valve's 30% cut on Steam by taking just 12% from the games sold through its new platform.
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